So, what do 5,000 high school counselors and college admissions officers talk about when they gathered for the annual meeting of the National Association for College Admission Counseling?
No surprise that one topic was financial aid -- and how naive some parents are about the admissions/aid process. Here's an interesting look at the situation, one that places some blame with parents, some with the schools that don't understand the concept of transparency.
A point to consider. If students receive financial aid, it is important for families to understand, and make sure they are comfortable with, the form it takes: loans, work study, etc. There aren't a whole lot of free rides out there.