Eric Hoover, a blogger for The Chronicle of Higher Education, has indulged in what even he calls a silly exercise -- he compares the websites of the teams playing each other, so Ohio State vs. Kentucky, Kansas vs. Richmond, Butler vs. Wisconsin, etc., and declares a winner based on his assessment of the sites. It's probably as good an approach to handicapping as any other one.
He's bothered by things such as trite copy, over-used images (enough with students leaning against trees, already) and the inability of so many sites to capture adequately the student experience at Rah Rah U.
It's a fun way to kick off the basketball craziness. And I will let you know how Hoover does!